I am increasingly interested in the ways that entrepreneurs seem to be trying to commercialize paranormal happenings. As I mentioned in class, two examples of this phenomenon are the Phoenix Lights Festival in Arizona and the Mothman Festival in Point Pleasant, West Virginia. When extraterrestrials give you lemons, I guess you should make lemonade--and then open up a stand to sell it. A weirder example of capitalizing on the paranormal might be the bizarre sleepwalking videos of Celina Myers, which have gone viral according to the article "Move over Paranormal Activity, it's time for sleepwalker TikTok."
Of course, sleepwalking has been known at least since Lady Macbeth kept yelling "out damn spot" in her sleep. It features in the early American gothic story Somnambulism by Charles Brockden Brown, who also made it a major theme in his novel Edgar Huntly. Parapsychologist Baron Karl Ludwig von Reichenbach (1788–1869) attributed sleepwalking to what he called the "Odic force," which sounds like a rather spooky explanation. But I think Myers is the first to turn it into a sort of reality TV.